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Summary

Loan notes enable speed, certainty & scalability; boosting margins while benefiting HNW Investors, Distributors & Introducers. A winning model!

Why Loan Notes Work for Starfortis Asset Management

In alternative finance investments, having a strong and sustainable investment model is essential for long-term success. At Starfortis, we have evolved from joint ventures to loan notes, delivering consistent and measurably better results.

When properly structured and managed, alternative finance investments provide a secure and effective way to generate high yielding returns. 

In this blog, we explore our past, present, and future investment models, offering real-world examples for each. By sharing the numbers, we aim to demonstrate the sustainability and effectiveness of our approach, providing valuable insights for investors. 

We hope you find this information both informative and insightful.

Content:

The Evolution of Our Models

Joint Ventures – Where We Were

In the past, we relied on joint ventures partners to fund our projects. While this provided access to capital, it came at a significant cost as we had to share 50% of our profits with equity partners. This meant that despite the hard work put into sourcing, structuring, and executing deals, half of our margin was immediately forfeited. Additionally, capital was locked into single projects, limiting our ability to scale costs effectively.

Loan Notes – Where We Are Now

Transitioning to loan notes in late 2023 has revolutionised our investment approach. Unlike joint ventures, loan notes allow us to retain full control of our projects and improve our margins. 

Instead of surrendering 50% of our profits, we pay high yielding returns to our investors and sustainable commissions to distribution agents while maintaining a strong profit position.

More importantly, our loan notes enable capital recycling, meaning we can execute four to five deals using the same funds within the investment term, significantly amplifying returns whilst reducing our fixed costs and risk.

Structuring Cost Overview

Using different models.

The full details are provided at the bottom of this blog; however, below is an overview of the costs at each stage of the development process using different structures.

RIBA 3 - Planning

Planning -
RIBA 3
Joint Venture Loan Note Investments Regulated Investment Bond
Planning Gain Equity
£170,000
£162,500
£166,500

As you can see from the table below the “planning gain” margin is reduced slightly due to the distribution costs.

RIBA 4 - Technical Design

Technical Design -
RIBA 4
Joint Venture Loan Note Investments Regulated Investment Bond
Pre-Sales Equity
£450,000
£450,000
£450,000
Total Finance Cost £23,500 £37,750 £19,750

Again the cost of raising capital is slightly increased using the loan note distribution model.

RIBA 5 - Construction

Construction
- RIBA 5
Joint Venture Loan Note Investments Regulated Investment Bond
Development Finance Costs
£91,000
£91,000
£91,000

The cost of raising development finance stays the same, as we already use institutional lenders for this capital.

RIBA 6 - Handover

Margins Joint Venture Loan Note Investments Regulated Investment Bond
Developers Profit
£173,750
£325,750
£356,250

However, the developers margin increases significantly for loan note investment as they are not giving away 50% to joint venture partners.

The Advantages of Loan Notes

Distribution Agent

There has been widespread discussion in the press about high commissions (8%) paid to distribution agents. However, these concerns often come from those unfamiliar with the financial realities of marketing investment products.

The Role of Distribution Agents

Distribution agents invest heavily in their infrastructure, including:

While these introducers earn attractive commissions, their margins are not as excessive as critics suggest. Their costs are substantial, and their success is directly tied to delivering value to both investors and investment firms alike.

Why Our Model is Built Differently

Unlike models that rely solely on one off, high-margin, long turn around deals, our approach is built on volume and repetition. By structuring deals using loan notes, we create:

Future Growth: Institutional

As we continue to grow and refine our investment strategy, our long-term vision is to enter the regulated bond markets and collaborate with institutional investors.

This transition will enable us to further reduce costs while securing more competitive funding lines.

In the meantime, we remain focused on partnering with high-net-worth investors and distribution agents to deliver strong investment returns within the alternative finance space.

Conclusion

Loan notes have emerged as the ideal investment model for Starfortis Asset Management.

They provide the flexibility, profitability, and scalability needed to succeed in today’s investment landscape.

By leveraging loan notes, we continue to create strong investment opportunities while ensuring our business thrives.

For investors seeking a robust, asset-backed investment strategy, loan notes remain one of the most effective options available.

Contact us today to explore how you can benefit from this high yielding investment opportunity.

Download our latest investment brochure

Worked Examples:

Where We Have Been...

Joint Ventures

In the past, we have partnered with joint venture investors who contribute a relatively small amount of equity in the early stages of the property development lifecycle (RIBA 2/3). Their capital remains invested until project completion (RIBA 6), enabling them to generate substantial multiples on their initial investment.

Here’s the breakdown:

Planning

Planning Exchange and Delayed Completion
£225,000
Purchase Price
£50,000
Planning
£5,000
Legal Costs
£0
Working Capital Costs (6m)
£0
Distribution Costs
Planning Granted
15
Apartments
£120,000
Average Apartment Value
£1,800,000
Gross Development Value
£450,000
New Redbook Valuation
£170,000 Planning Equity

Technical Design

Technical Design Bridging Finance
£13,500
Bridging Finance (6m)
£10,000
Legal Costs
£0
Distribution Costs
£23,500 Total Finance Cost
Technical Design Work
£50,000
Technical Design
£108,000
Pre-Sales Agents
£450,000 Pre-Sales Equity

Construction

Construction Development Facility
£900,000
Construction Value
£81,000
Development Finance (9%)
£10,000
Legal Costs

Margins

Margins
£1,452,500
Total Cost
£347,500
Project Margin
19.31%
Profit On GDV
£173,750 Developers Profit
JV Partner JV Partner ROI
£173,750
347.50%

Where We Are...

Loan Note Investments

Over the past few years, we have transitioned from joint ventures to loan note investments.

While this model comes with higher capital-raising costs due to distribution and introducer fees, it has significantly strengthened our bottom line.

More importantly, it allows us to create value for a broader base of high-net-worth investors; a shift we find both rewarding and strategically beneficial.

Here’s the breakdown:

Planning

Planning Exchange and Delayed Completion
£225,000
Purchase Price
£50,000
Planning
£4,000
Legal Costs
£4,500
Working Capital Costs
(18% blended rate for 6 months)
£4,000
Distribution Costs (8%)
Planning Granted
15
Apartments
120,000
Average Apartment Value
£1,800,000
Gross Development Value
450,000
New Redbook Valuation
£162,500 Planning Equity

Technical Design

Technical Design Bridging Finance
£15,750
Bridging Finance
(14% blended rate for 6 months)
£4,000
Legal Costs
£18,000
Distribution Costs (8%)
£37,750 Total Finance Cost
Technical Design Work
£50,000
Technical Design
£108,000
Pre-Sales Agents
£450,000 Pre-Sales Equity

Construction

Construction Development Facility
£900,000
Construction Value
£81,000
Development Finance (9%)
£10,000
Legal Costs

Margins

Margins
£1,474,250
Total Cost
£325,750
Project Margin
18.10%
Profit On GDV
£325,750 Developers Profit

Where We Are Going...

Regulated Property Bonds

In the future, as our capital raises become larger, we aim to transition once again; this time to regulated property bonds working with institutional investors.

We anticipate that this shift will further reduce our cost of capital while also lowering distribution costs, due to the larger scale of these capital raises.

Here’s the breakdown:

Planning

Planning Exchange and Delayed Completion
£225,000
Purchase Price
£50,000
Planning
£4,000
Legal Costs
£3,000
Equity Costs
(12% blended rate for 6 months)
£1,500
Distribution Costs (3%)
Planning Granted
15
Apartments
120,000
Average Apartment Value
£1,800,000
Gross Development Value
450,000
New Redbook Valuation
£166,500 Planning Equity

Technical Design

Technical Design Bridging Finance
£9,000
Bridging Finance
(8% blended rate for 6 months)
£4,000
Legal Costs
£6,750
Distribution Costs (3%)
£19,750 Total Finance Cost
Technical Design Work
£50,000
Technical Design
£108,000
Pre-Sales Agents
£450,000 Pre-Sales Equity

Construction

Construction Development Facility
£900,000
Construction Value
£81,000
Development Finance (9%)
£10,000
Legal Costs

Margins

Margins
£1,443,750
Total Cost
£356,250
Project Margin
19.79%
Profit On GDV
£325,750 Developers Profit

As you can see, greater financial sophistication leads to lower borrowing costs. Fixed costs also decrease, primarily due to the larger scale of capital raises. While distribution agents receive a smaller percentage of the overall raise, the higher volume means their commission value remains relatively stable.

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