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Starfortis

Asset Management

How Boutique Issuers Can Strengthen Your Distribution Strategy

Beyond the Big Names

Summary

Don’t put all your eggs in one basket. Discover how boutique issuers can reduce risk, diversify your offering, and strengthen investor trust.

Content:

Written By: 

John McCarthy

Chief Executive Office

STARFORTIS ASSET MANAGEMENT

Introduction

In distribution, it’s tempting to lean on the industry giants. Big names are recognisable, easier to present to investors, and come with a built-in sense of safety. But putting all your trust in a handful of large providers can leave you — and your clients — overexposed.

A smarter path is diversification. By adding boutique issuers to your product mix, you gain resilience, reduce concentration risk, and deliver a broader range of opportunities to investors.

Why Agents Default to the Big Players

It’s easy to see why many distribution agents focus on a small number of industry leaders:

On the surface, this feels efficient. But in practice, over-reliance introduces risk.

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"How Boutique Issuers Can Strengthen Your Distribution Strategy"

When Big Players Stumble

Even the strongest brands can fail.

Time and again, the industry has seen leaders collapse under their own weight. Going from £5m raised to £150m sounds impressive, but scaling too quickly without the right infrastructure can unravel a business. What worked at £1m purchase price often doesn’t hold at £10m.

For distribution agents, this means concentration risk: if one of your two “go-to” providers falters, you and your investors feel the impact directly.

The Strength of Boutique Issuers

This is where boutique issuers stand out. They may not dominate headlines, but they bring qualities that are often more sustainable:

Far from being risky, these firms are often the ones quietly delivering year after year while bigger names rise and fall.

Why Diversification Benefits You

By adding boutique issuers to your offering, you:

It’s not about replacing the big names. It’s about balancing them with resilient, high-quality boutique offerings to protect both you and your clients.

Time to Look Beyond the Big Names

The investment landscape doesn’t need to revolve around just one or two issuers. By diversifying with boutique partners, you reduce risk, broaden your toolkit, and show clients you’re committed to quality over convenience.

And the truth is simple: if even one strong distribution partner chose to work with us, we’d meet our capital raise targets comfortably. That’s the power and potential sitting in the boutique space.

If this resonates, let’s talk. We’d be delighted to walk you through our offering and explore how adding a boutique perspective could strengthen your distribution strategy.

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